I first sketched the concept behind YeaOrNay in 2008. The problem was clear even then: most people have no idea whether the people elected, actually, represent them. Not by party. Not by talking points. By actual votes on actual dinner table issues. The technology to do it right did not exist yet. So I waited.
In 2006 I was part of a team that built one of the first digital voter engagement tools in Harris County, Texas. It was our first and only civic tech project. What it taught me was simple: when people have the right information presented the right way, they act on it.
I spent the next two decades in branding and marketing, studying how people pay attention and what makes them care. That turned out to be exactly the right preparation for building YON.
The information has always existed. What has been missing is the ability compare your representative and senators across a wide range of topics. That is what we've built.
For too long political noise has drowned out the one question that actually matters. Do your representatives really represent you? With each daily topic, or Congressional vote, we replace that noise with clarity. Wonder no more.